Making medical innovation look as precise as it actually is.
Winnove Medical develops patented technology for orthodontic care. The innovation was already there. The brand needed to catch up.
Client
Winnove Medical
Sector
Medtech · Health · Tech
Scope
Brand identity, emblem, color system, pattern, print, packaging and digital
Year
2021 — Ongoing
The challenge
Big ambitions in an unglamorous category.
When Winnove Medical’s two CEOs asked me for a rebrand, the company was at the very start of its journey. There was no clear picture yet of what the brand should become, or who it should speak to first.
One thing was certain: their patented robotic process. The brand had to make that quality obvious to practitioners, in a category where most players look clinical, interchangeable and dated.
The key decision
Treat a medical device company like a luxury house, then cut the formality with color.
Quality was the one thing the founders were sure of, so I borrowed the codes premium houses use to signal excellence: fine linework, sharp contrast, restraint. On their own, those codes would have felt distant. Bright, screen-first colors bring the brand into today’s design landscape and open it up to a younger generation of practitioners.
At the center sits a proprietary emblem. Some see a multiplication sign crossed with a plus, others a renewal or a supernova. That openness is deliberate: the mark carries the brand’s values rather than a literal tooth or smile.
The approach
Move away from predictable medical codes.
A graphic symbol inspired by multiplication and precision becomes the backbone of the identity, from signature to pattern. Soft colors, geometric typography, and fine lines bring two worlds together: premium expertise and reassuring care.
The creative process also included a collaborative workshop held at the company's headquarters in Rennes, France, alongside Jennifer Taylor Zerdoun and the entire team, bringing different perspectives together to shape a shared vision for the brand.
To showcase the product, Moder & Co collaborated with 3D artist Hasim Akbaba on the renders.
What we delivered
Precision meets elegance
A refined visual identity combining the credibility of medical technology with the sophistication of premium design. A fine, high-contrast logo and emblem, using codes borrowed from luxury houses.
A distinctive visual language
A vibrant color palette and contemporary graphic codes that set Winnove MED apart from conventional orthodontic brands.
Innovation made visible
A geometric pattern derived from the emblem, translating the precision, repetition and ingenuity behind Winnove MED’s patented technology.
Built for every touchpoint
Stationery, packaging, product sheets, website, app and social media, all from the same toolkit based on lines and precisions
The outcome
A distinctive brand identity that brings clarity and consistency to Winnove MED’s patented orthodontic innovation.
From product packaging to digital applications, a unified visual language designed to strengthen recognition, communicate precision and support the brand’s development.
“[One-sentence quote from a CEO on what the brand changed.]”
Damien Charalabidis,CEO, Winnove Medical
Let’s connect
Ariane Moder
Brand Strategist & Creative Director
Denver, Colorado. Working Worldwide.