Independent by choice.
Collaborative by nature.

I’m Ariane, a brand strategist and creative director, and the founder of Moder & Co.

I’ve worked independently since 2012 and over the years, my practice has evolved, but one thing hasn’t changed: I like being directly involved in the work, from the first conversation to the end of the mission.

Moder & Co is the name I’ve given to that approach, combining my own expertise with a trusted network of specialists when a project calls for it.

Both sides of the table

Most of my career has been spent as an independent creative, collaborating with agencies and working directly with clients.

I also spent three years as Head of Communications and Creative Lead at Nightline France, a nonprofit supporting student mental health, during a period of rapid growth and the COVID-19 crisis.

Working closely with the leadership team, I helped shape Nightline France's brand positioning, messaging framework and communications strategy. I led a team of six, developed national awareness campaigns reaching over two million young adults, and worked with psychologists and researchers to make complex mental health topics accessible.

My role also involved managing institutional relationships, welcoming government ministers and national media, coordinating external partners, and leading the complete redesign of the organization's website, from UX and UI to Drupal development.

Those three years taught me what it really takes to build and manage a brand from the inside: aligning strategy, creative ambition, people, budgets and operational realities. Not just launching a brand, but making it work every day.

Independent, not alone

Over the years, the projects I've taken on have grown in scale, complexity, and ambition, sometimes requiring highly specialized expertise.

Along the way, I've built a trusted network of senior creatives and specialists whose skills complement my own.

That's the “& Co” in Moder & Co: the flexibility to bring in the right expertise when a project calls for it, while remaining your main point of contact and leading the creative direction from start to finish.

Education & Teaching

A graduate of EPSAA (Paris City School of Art and Design), with a degree in Visual Communication and Multimedia Design, I now occasionally return as a guest jury member.

I also lecture at Gobelins Paris.

In 2026, I pursued further training with UMIROS in AI-powered image creation for graphic design, exploring how emerging tools can support and expand creative practice.